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Practitioner resource
The Product Manager's Toolkit
Turn analysis into stronger strategic decisions
A practical six-step resource for turning market analysis into insight, strategic options and credible go-to-market decisions. Written by go-to-market practitioners Louisa Moger and Angela Hatton.
Access free →Published on Amazon. Download your complimentary copy from Evolve.
Amazon reader reviews
“A wonderfully practical quick reference guide to every conceivable marketing tool and analytical technique. They cut straight to the chase with practical advice on when and how to use each tool & technique to get the best results.”Mike Ashton
Verified purchase
“A comprehensive set of tools for strategic decisions and planning. A hands-on guide to be referred back to again and again.”Ciro
Verified purchase
“Really helps to structure a solid practice approach. The clear insights point for which areas merit investment, helping us to navigate within the huge amount of data available — particularly critical to product managers nowadays.”Andreia Fernandes