Global & multinational organisations
Market strategy, segmentation, portfolio decisions, go-to-market, customer orientation and capability development with international businesses and global teams.
Our Clients
Trusted across organisations, sectors and scale.
Evolve works with organisations of very different sizes and in very different sectors — from global businesses and public-sector organisations to not-for-profits, established SMEs, specialist teams and growth programmes.
The organisations are different. The strategic challenge is often remarkably similar: understanding customers and markets, deciding where to focus, strengthening competitive performance and building the capability to turn those decisions into action.
Experience across organisations, sectors and scale
Government, public sector & not-for-profit
Strategic work where customer and stakeholder needs, organisational realities, public value and measurable outcomes all need to be considered.
Established SMEs & growth businesses
Support for owners and leadership teams working through growth, changing markets, increasing organisational complexity and the question of where future revenue will come from.
Marketing, product & commercial teams
Direct work with teams responsible for customers, markets, propositions, portfolios, commercial performance and growth.
600+
Marketers, product managers and business-development professionals supported across EMEA, North America and APAC.
750+
SMEs supported to strengthen customer orientation, strategic thinking and growth capability.
Organisations we have worked with
Trusted with more than one kind of challenge
Over the years, clients have brought Evolve into very different kinds of strategic challenges — from market and customer strategy, segmentation and portfolio decisions to go-to-market, marketing capability, organisational change and implementation.
In some organisations the work begins with a defined strategic project. In others, the first task is determining whether the issue in the original brief is actually the issue that needs solving.
Market & growth strategy
Understanding changing markets, identifying growth opportunities, assessing competitive performance and deciding where attention and investment should go.
Customer, segmentation & proposition
Helping organisations move from convenient or product-led views of the market towards stronger understanding of customer needs, value, choice and prioritisation.
Go-to-market & portfolio
Turning strategic choices into propositions, routes to market, portfolio priorities, communications and commercial action.
Capability & implementation
Helping teams build the structures, processes, resources, skills and decision-making capability required to make the strategy work and sustain it.
Relationships that evolve with the business
Some of Evolve's strongest client relationships have lasted for years. The work changes as the organisation changes: a client may first need help with a particular market, capability or strategic decision and return later as market conditions shift, priorities change or a product, category or business enters a different stage of its lifecycle.
We value those relationships because they reflect the way Evolve works. The aim is not to create dependency, but to become a trusted source of independent thinking when the organisation needs it — bringing context from what has gone before while still being prepared to challenge what needs to change next.
“Louisa helped me feel it was less lonely at the top. We could share our most difficult and confidential challenges with her — helping us think differently and have confidence in important decisions. What a relief and a revelation.”
What our clients say
“Strategic super sleuths — they have a knack for taking loads of information and cutting through it to come up with that one light bulb thing that can make a massive difference.”
“I had the pleasure of being consulted by Evolve Consult during a crucial stage of our company’s development, and this experience was transformative. They brought a wealth of expertise, fresh perspectives, and a strategic vision combined with a 100% client-orientated approach that helped us navigate growth and focus on what matters. Evolve provided invaluable insights and actionable frameworks that improved strategic planning and helped us establish an impartial decision-making process. Their passion, support, and empathy made our cooperation truly enjoyable and I highly recommend Evolve Consult to anyone seeking a trustworthy partner to facilitate sustainable growth.”
“We’ve worked with Evolve Consult when we reviewed and re-assessed our ‘go to market’ strategy and I don’t think we could have had made a better decision. Evolve have shown a high level of commitment and openness to understand our challenges and the business culture, allowing them to bring suggestions that were specific to our need and reality and not just generic feedback that we could get from any literature. Both Louisa and Angela have also shown a level of support for the team that allowed us to maintain contact beyond the consulting period.”
“In my role as Senior Learning Portfolio Manager at Tetra Pak, I worked with Evolve for over four years and it was a great experience from many different aspects: always full of energy and up-to-date knowledge about marketing; creative and flexible in adjusting content and delivery format to new target groups and changing situations; great capability to engage learners and support them in achieving top results; many good examples to share from different industries, both B2C and B2B. I can strongly recommend Evolve for both learning projects and consultancy work.”
Working through a growth, market or strategic challenge?
Tell us what you are trying to work out. We will tell you whether — and how — Evolve can help.