Practitioner resource
The Product Manager's Toolkit
Turn analysis into stronger strategic decisions
Louisa Moger & Angela Hatton
Product managers are expected to make confident decisions in increasingly complex and competitive markets. The Product Manager's Toolkit provides a practical six-step approach for turning market analysis into insight, strategic options and credible go-to-market recommendations.
Written by go-to-market practitioners Louisa Moger and Angela Hatton, the toolkit distils the models, frameworks and techniques used in their consulting work into a practical reference guide for product and marketing professionals.
- Turn analysis into insight using proven models and frameworks
- Build strategies grounded in robust evidence
- Generate and evaluate strategic options
- Strengthen resilience in the planning process
- Communicate recommendations visually and with greater credibility
No new marketing theory. Just practical ways to use proven tools more effectively.
Published on Amazon. Download your complimentary copy from Evolve.
Download the toolkitWhat the toolkit contains
The toolkit is structured around six strategic steps, taking you from defining your market through to translating analysis into actionable insight.
- —Step 1 — Defining and scoping your market
- —Step 2 — Macro analysis
- —Step 3 — Micro analysis: the customer
- —Step 4 — Micro analysis: competitors
- —Step 5 — Internal analysis
- —Step 6 — From analysis to insight
Inside the toolkit
Download the toolkit
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About the authors
Louisa Moger and Angela Hatton are experienced marketing and go-to-market practitioners who have spent more than 20 years helping organisations turn analysis into practical growth strategy. The Product Manager's Toolkit distils their practitioner approach into a structured six-step methodology.